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Our Story
At about-face, we believe beauty should be both ethereal and ethical, blending high-performance artistry with a commitment to the planet. From our luminous Ballet Beam Highlighting Pearls to the convenient Holostick, our collection is designed to illuminate your natural features while ensuring every purchase is a Carbon Neutral Order. We invite you to experience professional-grade tools like the Ballet Beam Brush and finish every look with The Outro.
What Our Customers Say
★★★★★
“The pigment payoff is incredible. I've never found a matte fluid eye paint that stays this vibrant all day.”
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Jordan K.
★★★★★
“Obsessed with the Fractal Glitter Gelly. It applies so smoothly without any fallout or uncomfortable grit on my lids.”
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Elena R.
★★★★★
“Finally, a brand that prioritizes self-expression. The lip products are lightweight, long-wearing, and the shade range is unmatched.”
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Marcus T.
New Arrivals
Unleash Your Creative Self Expression
Discover high-performance makeup designed for everyone to create without rules or boundaries.
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